Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1

Consumer Behavior - Essay frameworkThis entire process is usually known as the decision-making procedure of the consumers. These particular activities parts of the decision-making of the guests are influenced by various factors that include cultural, social, group and personal aspects. The importance of decision-making of the customers is that it helps the consumers to identify their needs in order to contact their objectives (Williams, 2012). In this paper, the evaluation of the stages of the decision-making procedure that the customers go through in selecting whether to acquire the nipping Baby Snacks crossroad or not from the business market of Oman will be taken into concern. Moreover, the analysis of the most real social and personal factors in proportion to the purchase decision for this particular product will in any case be portrayed in the discussion. Critical Analysis Decision-Making Process The various stages of the decision-making procedure of the consumers inc lude fruition of the need, gathering information about the product both internally and externally, priseing the alternatives, making purchase-related decisions, and, finally, creating post-purchase assessment (Haubl & Trifts, 2000). In relation to the initial stage of the customers decision-making procedure, it can be stated that the customers recognize their need to provide nutritional and yummy frizzly Snacks to their babies and thus start to collect information about the different snacks products which are available in the business market of Oman. This particular behavior of gathering information about the availability of the snacks products ultimately leads them to assess the other alternative products in the business market. After the evaluation of the alternative products, the consumers make the decision to purchase Crispy Baby Snacks product for their babies. In this context, it can be stated that the continuous use of the product, i.e. the Crispy Baby Snacks, ultimately leads to dissatisfaction or satisfaction of the consumers about the product. This particular activity of the customers also leads to the rejection or clamant purchase of the product by a considerable extent. The post-purchase evaluation decision stage of the consumers depends on the adoption or the rejection of the products available in the business market of Oman. The customers are satisfied with a product plainly when their expectations are met. In this regard, in relation to the Crispy Baby Snacks, the various expectations of the customers include the quality, flavor, and, most importantly, the cost. tour using the particular product, on the basis of the aforementioned aspects, the consumers comply with the decision-making stage of post-purchase evaluation (New Age International, n.d.). Influencing Factors tender There lie various significant factors that influence the purchase decision-making procedure of the customers. In this context, one label of the factors can be deem ed as the social factor that includes the group or the social segment to which the customer belongs. The buying patterns of the customers are ultimately influenced on the basis of the aforesaid social aspects. It has been observed that the consumers decision-making procedure, as regards the Crispy Baby S